Make room for your next campaign

Your ideas.
A clear plan.

A useful calendar tells your team what happens next. Discover how to shape ideas into campaigns, work backwards from launch day and coordinate content across channels with iMATRIX AI.

Get started Explore the workflow ↓

Your channels

  • iMATRIX AI
  • LinkedIn
  • Facebook
  • Instagram
  • WordPress
  • Webflow

Your AI and SEO tools

  • OpenAI
  • Anthropic
  • Google
  • Black Forest Labs
  • Mistral AI
  • Runway
  • Luma AI
  • fal.ai
  • Ahrefs

Shared priorities. Clear deadlines.
One place to move forward.

Explore a connected workspace for preparing content and coordinating your publishing plans.

Swiss roots. A wider perspective.
An alpine lake framed by autumn treesInstagram post

Monday:
Set the scene.

Instagram · 09:00 · scheduled
Your campaign week

One story.
A steady rhythm.

Topics · Channels · Owners
A hotel terrace overlooking a lake and mountainsFacebook post

Wednesday:
Make it tangible.

Facebook · 12:00 · in progress
An autumn lakeside landscape for a campaign article
Website article

The guide that anchors your autumn campaign.

Website · Tuesday · in review
Seasonal food prepared for a hospitality campaignLinkedIn post

Thursday:
Meet the people.

LinkedIn · 08:30 · idea captured
A peaceful lake at duskInstagram story

Friday:
Plan the escape.

Story · 16:00 · weekly wrap-up

Illustrative examples · not live campaigns

Give every idea a purpose Connect useful topics to a campaign goal
Build a realistic schedule Allow time for production and review
Make handoffs clear Keep owners and open questions visible

A practical rhythm for busy teams

Less last-minute effort.
More purposeful content.

Start with the audience and the outcome, then map the work needed to get there. A realistic plan connects the brief, the draft, the review and the release. These examples show a simple way to organise that work.

ILLUSTRATIVE WORKFLOW

Focus → Schedule → Review → Launch

01 / FOCUS

Choose the story worth making time for.

A full ideas list is not yet a plan. Pick the question your audience needs answered, connect it to a clear campaign outcome and park the ideas that would stretch your team too far.

From possibilities to prioritiesExample
Lakeside scenery illustrating a guided-weekend campaign
CAMPAIGN BRIEF · GUIDED WEEKENDSA fresh route.
A shared adventure.
What should first-time walkers bring?Purpose: help guests feel prepared
Priority
Meet the local guidePurpose: introduce the experience
Next up
A focused brief makes the next decision easier
Audience questionCampaign outcomePriority
02 / SCHEDULE

Plan the work before the publishing date.

Work backwards from launch. Reserve time for a draft, image selection and feedback, then assign each handoff to a person. When the schedule gets crowded, reduce the scope before you reduce the review time.

A week with room for reviewExample
Mon12
Tue13
Wed14
Thu15
Fri16
First-time walker guideTuesday · Website · Alex
In review
Meet your weekend guideWednesday · LinkedIn · Sam
Draft
Your weekend checklistFriday · Instagram · Alex
Planned
One campaignThree touchpointsNamed owners
Illustrative dates and team members
Draft deadlineReview windowChannel timing
03 / REVIEW

Make approval a visible part of the plan.

Agree on who checks the facts and who makes the final decision. Keep unanswered questions beside the content and allow time for changes. A planned date should never be mistaken for approval.

Ready for a decision?Example

Guided weekend · Website guide

Target release: Tuesday, 10:00
Review deadline: Monday, 15:00

  • ✓
    Images and usage rights checkedAlex · Content
  • ✓
    Meeting point confirmedSam · Operations
  • ○
    Weather contingency to confirmJamie · Local guide
Resolve the open question before release
Fact checkDecision ownerApproval
04 / LAUNCH

Keep the plan useful when things change.

Check content readiness and channel access before release. Track what is planned separately from what has actually gone live. If a date moves, revisit the dependent posts and make the new sequence clear.

Your release sequenceExample
Lakeside scenery illustrating a guided-weekend campaign
EXAMPLE · CAMPAIGN OVERVIEWA weekend away.
A coordinated start.
Website · Practical guideTuesday · 10:00
Approved
LinkedIn · Meet the guideWednesday · 08:30
Planned
Instagram · Packing checklistFriday · 16:00
In progress
CheckApproveRelease
Example statuses · no actual posts are published
ReadinessRelease statusNext action

Build your plan around the decisions that matter

Six decisions.
A team ready to move.

  1. 01

    Define the outcome

    Choose what the campaign should help people do: understand an offer, prepare for an event or start a useful conversation.

  2. 02

    Find the audience question

    List the questions that matter before someone takes that step. Choose the ones your team can answer with confidence.

  3. 03

    Set the scope

    Identify the information and assets you already have. Decide what needs creating and what can be adapted from existing material.

  4. 04

    Map the dependencies

    Put the main article or landing page first. Schedule supporting posts around it, with a clear owner and a draft deadline for each.

  5. 05

    Reserve review time

    Agree on a review window and a decision maker. Leave enough space to resolve feedback before the planned release.

  6. 06

    Carry learning forward

    Record what shipped, what moved and why. Use those observations when planning the next cycle, rather than starting from an empty calendar.

Planning workshop for a small international team

One customer webinar.
A three-week runway.

A software consultancy is preparing a practical webinar for existing customers. The aim is to help attendees solve one recurring problem. The campaign needs a useful invitation, a clear registration page and timely reminders.

Build the foundation first

Three weeks before: Confirm the topic, speaker, date and time zone. Prepare a registration page with the audience, learning outcome and joining instructions.

Two weeks before: Review the invitation and publish the approved event details. Plan a LinkedIn post around the customer question the session will answer.

Coordinate the follow-through

One week before: Share a short practical example and check that the speaker, slides and registration details are ready. Assign an owner for last-minute updates.

After the session: Prepare a recap and any materials you have permission to share. Record the questions raised as possible topics for the next session.

Keep the plan honest: If the speaker or timing changes, review all scheduled messages before release. This fictional example illustrates planning decisions, not an already configured automation.

Bring your channels into the same conversation.

One campaign.
A connected sequence.

Give each channel a job. Let a website guide explain the detail, a LinkedIn post share a useful insight and a short social update prompt the next step. Plan the order and the review time before you set a release date.

Publishing requires a supported connection, the appropriate permissions and, where applicable, approval from the channel provider.

Coordinate the plan across your connected channels.
I Like Switzerland

Leave room for local relevance.

An international calendar still needs local context. Seasonal moments, regional events and customer interests can shape the timing of a campaign. Explore Swiss stories with I Like Switzerland as one source of inspiration for your planning.

Explore I Like Switzerland

Start with the next achievable step

Make your next campaign
easier to coordinate.

Bring a campaign goal, a few promising ideas and a realistic deadline to iMATRIX AI. Build a plan your team can understand, review and keep moving.

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